Women have huge influence on purchasing cars for work and pleasure transportation. Eight out of 10 purchasing decisions are heavily and directly influenced by women, and more than two-thirds of the new cars sold each year are bought by women.
What do women want? Above all, a car they can trust. There are two types of women drivers: singles who like small, efficient cars, and mothers who need something large to transport children. They both are looking for safety and are still looking for style. Women car buyers are more cost-conscious and purchase fuel-efficient vehicles.
Special features: Standard stability control, XM Radio, OnStar and remote keyless entry; optional power sunroof and heated/cooled front seats.
MPG: 17 city/24 hwy
MSRP: $31,840
Special features: This is Kia's first hybrid car. It uses a lightweight lithium polymer battery with a 4-cylindar engine and a six-speed automatic transmission. It'll go on sale later this spring.
MPG: 36 city/40 hwy
MSRP: $26,000
3. 2011 Hyundai Tucson
Special features: Standard brake control and hillstart assist, traction control and (on the GL) five-speed manual transmission; optional six-speed automatic transmission and all-wheel drive.
MPG: 20 city/27 hwy
MSRP: $18,895
4. 2011 Mitsubishi Outlander Sport
Special features: Standard stability control with hillstart assist, USB capability and (on the ES) five-speed manual; optional high-intensity headlamps, auto climate control with pollen filter, heated front seats, passive-entry system with panic feature.
MPG: 24 city/31 hwy
MSRP: $18,495
5. 2011 Volvo C70
Special features: Standard front fog lights, stability control and anti-skid system, remote controlled alarm and locking system, door-mounted inflatable curtain airbags; optional dual xenon headlamps, remote garage door opener.
MPG: 19 city/28 hwy
MSRP: $39,950
6. 2012 Mazda 5
Special Features: Standard stability and traction control, five-speed automatic transmission, cruise control, second-row captain's chairs and fold-out table; optional xenon headlights, leather-trimmed heated front seats, anti-theft alarm system.
MPG: 21 city/ 28 hwy
MSRP: $19,195
Special Features: Standard sport-shift automatic with paddle shifters, performance braking, keyless remote entry and Bluetooth; optional surround sound, all-wheel-drive, blind-spot warning.
MPG: 20 city/29 hwy
MSRP: $35,605
Special Features: Standard 6-speed manual transmission, OnStar, remote keyless entry, XM Radio; optional Bluetooth, remote vehicle start, cruise control, 6-speed automatic transmission
MPG: 28 city/42 hwy
MSRP: $18,425
9. 2011 Saab 9-5
Special Features: Standard Bluetooth, USB, XM Radio, cooled glove box, heated front seats, keyless start, ambient lighting; optional leather seats, panorama moonroof, multi-color display, sport-leather steering wheel.
MPG: 20 city/33 hwy
MSRP: $38,525
10. 2011 Chevrolet Equinox
Special Features: Standard traction control, tire pressure monitor, hillstart assist, XM Radio, sliding rear seat; optional rear-seat entertainment, E85 flexfuel capability, heated front seats, rear-park assist.
MPG: 22 city/32 hwy
MSRP: $22,995
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